YouTube Strategy Lab – How to Create, Measure and Optimize Video Content for YouTube


Maximize Your YouTube Reach is a resource to help you create, measure and optimize video content for YouTube.

Unlike other platforms like TikTok or Instagram, where businesses can post pretty much whatever they want, YouTube viewers expect brands to have a clear video strategy in place for their channel. They also expect to see high-quality videos. This means you should take time to plan out your video marketing efforts, creating a content calendar that aligns with your audience’s interests and habits. And be sure to upload videos consistently to your brand’s YouTube channel to encourage viewer retention.

AI and Job Automation: Latest News

Before you can start creating a strategy, it’s important to understand what type of content works best on YouTube. A great way to do this is by researching competitors’ YouTube channels and analyzing their videos. This can give you insight into what type of ads your competitors are running and the types of videos their audiences engage with.

In general, it was found that non-cognitive emphasis (such as entertainment value) is more effective than cognitive appeals on YouTube when it comes to engaging consumers. For example, landing page software company Unbounce creates engaging videos for their YouTube channel that include digital marketing tips, tricks, and lessons. They also use their YouTube videos to host webinars and provide pro marketing strategies.

Mountain Dew is another example of a brand that uses its YouTube channel to create entertaining and informative videos. Their ads and video content are used to educate consumers about their products, while also providing information about the environment and donating to charity.

Leave a Reply

Your email address will not be published. Required fields are marked *