Check domain reputation online is a major factor in email deliverability. It determines whether your email reaches the inbox or ends up in spam folders. Regularly check your email domain reputation online to avoid problems with your message delivery. There are a variety of tools that can help you with this. The most common are the ones that monitor email and web reputations on public databases, such as Talos Intelligence from Cisco or McAfee’s domain reputation lookup.

Several factors influence domain reputation, and some are more important than others. For example, unsubscribe rates are a big red flag to mailbox providers. A high number of subscribers who unsubscribe from your email campaign sends the signal that you’re sending emails they don’t want, which can affect domain reputation. The frequency and timing of your emails also plays a role. Too frequently or too infrequently sending your messages can negatively impact your domain reputation, as can an inconsistent email cadence.

Email Domain Reputation: Monitoring and Enhancing Trust

To keep your email domain reputation in good standing, make sure that your messages are relevant to the recipients and use a double opt-in to screen new subscribers. This helps prevent subscribers from subscribing to your email list just to get a freebie and then immediately unsubscribing, which can lower your domain reputation. Also, make sure that your lists are kept up to date and avoid spam words and other keywords in the subject lines and body text of your emails.

Domain reputation varies across different receivers, because each of them uses their own proprietary scoring processes to evaluate email. For instance, Gmail will evaluate your domain differently than Yahoo will. To get an accurate picture, you can use PowerDMARC’s reputation monitoring tool to track 200+ RBLs and real-time databases for your email domains or IP addresses.